Discount Engine enhancements allow cannabis operators to create myriad of incentives at the point-of-sale that will drive customers into the store and influence them to buy certain products through a variety of discounts that align with creative marketing campaigns. These enhancements provide the ability to create unique discount opportunity sets that rival or exceed capabilities found in traditional retail software, including:
Dollars-off discounts;
Percentage discounts;
Buy-one-get-one promotions and variations thereof;
Single-use promotion codes;
Multi-use promotion codes;
Conditional offers such as birthday, in-store, and first purchase; and
Time-based discounts such as happy hour, weekday only, or defined start and end dates.
While the Discount Engine enhancements are focused on helping marketing teams, the system also provides deep analytics that will enable stakeholders to identify and address how discounts and promos impact margins and influence sales and customer loyalty. Data housed within Flourish Software also provides impressive ancestry tracking from harvest to sale of the final product. For example, the software’s analytics can identify discrepancies in sales activity between store locations. In another example, if a recall or compliance issue occurs, operators can easily pull the data stored in the point-of-sale system to review and address it.